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- "Generic Links" - are bland phrases that avoid using keywords that search engines use to determine the context of what you are trying link to.
- Examples: "Visit Website," "read more," useful site," and "click here."
- Google's SEO Starter Guide discourages from using those generic links.
- They encourage a more descriptive text and avoiding off topic or no relation to the content of the page linked to and also using the page's URL as the anchor text (in most cases).
- Bill Slawski, author of 10 Most Important SEO Patents, Part 5: says;
- 1. relate text and co-ooccurrence links.
- 2. Use Synonyms through Google's tilde (~) operator. It tells Google to "search for pages that are synonyms or similar to the term that follows.
- 3.Partial match - variation for the reader. A partial match anchor uses at least one of your main keywords, WITHOUT using the whole phrase entered.
- 4. Use company and branded names in links.
- 5. Get personal with names. Use your CEO's name. And create an about and profile pages for your company. Dan says, "People like to link to people."
- 6. URL's are NOT ideal anchor texts unless describing a changing website address.
- 7. Link for the most important person - THE READER. Dan says, "the #1 priority of good content is not trying to outsmart the search engines but creating usefulness and usability."
