Wednesday, March 20, 2013

Ads and Ad Groups


15/15
  • In an enhanced campaign, you can show different ads to your customers, depending on what device they're using or when they're searching for you. You just change the device preference to "mobile." Easy enough!
  • Standard text ad promoting your your online shop
  • Mobile-optimized text ad promoting your storefront
  • Standard image ad showcasing your products
  • It is a good idea to focus on the headline within your ad. That is most likely the line that will capture a customers attention.
  • They also say it is a good idea to display your companies URL or the location they will be taken to if they click on your ad. 
  • The final lines of the text within the ad are where you describe the product or service you're advertising. Space is limited, so it is important to carefully select the words you choose. Google will show up to 35 characters for each description line.
  • Tips for creating a successful ad: highlight what makes your product or offer unique, make sure prices and promotions are included,tell your customers what they should do (call today!, order, browse, etc), make sure to include at least one of your keywords within the text of your ad, and make sure it is mobile working. 
  • I love that you don't pay unless your ad is clicked on. 
  • I love that you can put a limit (budget) on your account. 
  • I love that the website is very organized and understandable. 
  • I am going to try to get some ad money for free since my business isn't up and running completely. 

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