Keyword Basics

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• Keywords are words or phrases you choose to match your ads with corresponding user search terms and relevant web content within Google. 
• It is important to select good and relevant keywords for your advertising so that it cane help reach out to the customers that are truly interested in what you have to offer. 
• It works by selected words that people searching may use. When they type in a word you have chosen, your ad will pop up. 
• The more relevant and user friendly the words are, the more likely your ad will be seen. 
• 3 tips for choosing the right words: use keywords that are 2-3 words long, add negative keywords, and use the keyword tool box. 
• When choosing keywords it is important to think like the customer searching, figure out whether it is right for your business to use more general or specific keywords, group similar ideas into themes, pick the right number of keywords for your business (5-20), use the keyword tool for find new keyword ideas, use negative keywords (meaning words your business does not pop up when typed in), and use the search term results so you better understand what customers are searching for. 
• In my efforts to not waste my Adwords budget money; words I will add to my negative list are: tutorials, free, wedding, birthday, web, for hire, blog, photo, photos, pictures, graphic, graphics, etsy, blogger, creative, etc.