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According to Google Analytics -
- Executives can learn: which marketing initiatives are most effective, accurate website traffic patterns/trends, which customer and customer segments are most valuable.
- Marketing Professionals can learn: where visitors come from and what do they do on the site, how can the website convert more visitors into customers, which keywords resonate with prospects and lead to conversions, which online ad or creative is the most effective.
- Content & Developers can learn: where people leave the site, which pages retain visitors the longest, what search terms people use to find the site.
- Google has tried to make it as simple as possible by letting customers see their analytics data from their AdWords account.
- You are able to track multiple websites and view individuals reports for specific domains.
- It can track a business Facebook pages, MySpace, and WordPress.
- You can run Google Analytics along with other internal solution.
- Link for How to set up the web tracking code: https://support.google.com/analytics/bin/answer.py?hl=en&answer=1008080&topic=1008079&parent=1726910&rd=1
- Support: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1008015&topic=1727146&ctx=topic
I have had a hard time trying to decide what I need to do for my business since my business is not even close to opening.
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