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- Quality Score is an estimate of how relevant ads, keywords and website are to the person seeing the ad.
- Having a high Quality Score means that Googles system thinks your ad, keywords and website are all relevant and useful to those people seeing the ad.
- Quality Score plays a role in how high on the list your ad will be and on how much the business pays per click.
- The higher the Quality Score the better your position on Google and the less you will be per click.
How Google calculates Quality Score
Every time someone does a search that triggers your ad, Google calculates a Quality Score.- keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
- display URL's past CTR: How often you received clicks with your display URL
- account history: The overall CTR of all the ads and keywords in your account
- the quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
- keyword/ad relevance: How relevant your keyword is to your ads
- keyword/search relevance: How relevant your keyword is to what a customer searches for
- geographic performance: How successful your account has been in the region you're targeting
- ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
- targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices
- I love that Google gives a deal(discount) when businesses work at improving their ads.
- I love that Google provides a keyword tool to help insure better keywords.
- I will use the keyword tool to increase my quality score.
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